EPISODE 2 RECAP

The 17 remaining candidates met Trump, former Apprentice Bill Rancic, and Ivanka, Trump's daughter, to receive their next task: they were to work with the Gillette Company to promote the "Gillette Fusion razor system" through a text-messaging marketing campaign. Whichever team got the most cell phone customers to text message a key word to Gillette, would win the task. Lee, Gold Rush's project manager, held a brainstorming session of his own. Without Lee's approval, Lenny left the meeting early and took Charmaine and Leslie with him to start promoting the product in Times Square. Lenny called the team and demanded that Lee and the others join his group immediately. Lee wanted to rendezvous at the suite to go over their game plan, but Lenny was insistent that they all had to get together in Times Square at that moment. The conversation ended when Lenny hung up on Lee. The next day, Gold Rush was already out the door and on the job before Synergy even woke up. While Synergy was still eating breakfast, Gold Rush was setting up in Times Square. The teams arrived in the boardroom to receive the results of their promotions. Ivanka thought that Gold Rush was "smart and impressive" ? they received 683 text messages compared to Synergy's mere 458.

Weeks on Winning Team: 2

Weeks as Project Manager: 2

Times in the Board Room: 1